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BUSINESS TIPS

Writing the perfect Executive Summary

The executive summary of a business plan should only be written once the complete plan has been constructed so that the important highlights from each section are included. It is particularly important that this section remains concise; generally, it should be between one and two pages of A4. While the executive summary should generate excitement regarding the business opportunity and financial forecast, it should not be overly optimistic as the use of hype will undermine the credibility of the business plan.

It is beneficial to tailor the executive summary of a business plan to its audience. If the purpose of the business plan is to attract investors, the executive summary should focus on the opportunity the business provides and why the opportunity is special. If it is for internal purposes then there doesn’t need to be an emphasis on the product or service in question or a background to the company.

For more information on how to write an executive summary or what needs to be included in a business plan please visit www.wisteriabusinessplans.co.uk  or send an e-mail to businessplans@wisteria.co.uk.